ThePulse Software - Cloud - Mobile
6 MARCH 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Flexera
Leadership Dave Peterson
Seven Traps CEOs Hit When Shopping at the CMO Store

By Dave Peterson, Co-Founder and CEO, Play Bigger Advisors

Ok, so you’re a CEO who’s decided that you want to pull the trigger and hire a new CMO – AGAIN. How can you get off the CMO hiring/firing carousel? Unfortunately, finding the right CMO isn’t easy, and there are seven traps along the way. Peterson shows you how to avoid the traps and make sure you pick the right CMO.

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Leonardo Mattiazzi Offshoring & Outsourcing
High-Performance Teams: Critical for your Software Projects

By Leonardo Mattiazzi, Vice President, International Business for Ci&T

Are you under the impression that the “software factory” with repeatable processes is the best scenario for building successful applications that contribute to business growth? If so, you may be in for a rude awakening. In some instances, companies need to perform at the highest possible level, and mass-production simply won’t do. If you need a high-performance software development team, here’s what to look for.

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This Week's Sponsor

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.

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Chris Dowse Sales & Marketing
2012 IT Adoption Insight Survey Reveals Disturbing Level of Enterprise Productivity Loss

By Chris Dowse, Co-founder and CEO, Neochange

The results of Neochange’s 2012 survey on software end-user adoption and effectiveness are in, and the findings are disturbing. Every buyer organization and every software vendor needs to be aware of this information. Also discussed: determining the right user-to-technology spending to ratio to ensure investment levels deliver effective usage.

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Michael Shanker Sales & Marketing
Aligning Sales and Marketing to Create a Collaborative Revenue Engine

By Kathleen Goolsby, Editor,

Salespeople say, “The leads I get from marketing are no good or not qualified.” Marketing folks say: “The salespeople don’t know how to work with the leads we give them.” Why aren’t the two groups better aligned? Michael Shanker, CEO of Extraprise, discusses this phenomenon and how to change the situation so the two groups work collaboratively and effectively to increase revenue.

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Software Industry Events

By popular demand, we’ve launched a new Events page on Stay in the know and be sure to check the page when you search for software conferences, webinars and other events, as we frequently include special discounts for our SandHill community.

Also, if your company has an upcoming event you’d like us to promote on the Events page, send an email to editor, Kathleen Goolsby ( to discuss promoting your event.

News & Resources
Software Companies|IT Buyers|Startups|India
The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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