ThePulse Software - Cloud - Mobile
12 OCTOBER 2011
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: QlikTech
Is Your Company Ready to Move to the Private Cloud?

By Jason Cowie, VP Product Management, Embotics

The latest advent of cloud computing in the market is both exciting and scary for organizations. It promises to deliver on-demand resources, but your readiness for the cloud is directly related to how well your virtual data center is automated and managed. The more effective you are at managing and automating, the easier your journey to the cloud will be.

If you are like most companies, you are leveraging server virtualization in your data center. Categorizing an organization’s readiness to move to the private cloud frequently begins with the tactical use of virtualization.

This article describes three stages involved in moving to a private cloud. Wondering which stage your organization is in? Here are the checkpoints and indicators for each stage along with a discussion of what you’ll need to accomplish before moving to the next stage.

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Welcome to the new!

If you didn't have a chance to visit last week, be sure to check our newly designed site. Welcome to the new website! It’s more than a new “look.” The dynamic navigation will help you find exactly what you’re looking for and also the articles that other visitors found most interesting. There are new sections for articles for IT buyers, software executives, and startups, plus a section for downloadable industry white papers. It’s also designed for interaction with our community - be sure to read others’ comments and add your own comments at the end of articles.

You can search the site’s contents by:

  • Hot topics: Click on the “Topics” tab at the upper-left portion of each page for 8 hot topics.
  • Explore topics: Click on the green bar at the upper right part of each page for more than 30 topics.
  • Channels: The middle tab of the three upper-left tabs at the top of the page will direct you to content for your orientation (software companies, IT buyers, or startups).
  • News and resources: Here you’ll find white papers and research reports as well as the latest news in venture capital deals, mergers/acquisitions and executive moves.
  • Topics index: You can also search our content through the link for an alphabetical list of dozens of keywords/tags. Click on the link for “Topics Index” located in the middle of the black bar at the bottom of the page.

“Most Shared” and “Most Read:” These lists will take you to the recent most popular articles that other readers liked.

We've also redesigned our newsletter to be interactive and help you quickly go to your desired destination on the site each week. Along with the links for the articles described in the newsletter, you can click on the tabs at the top of this page or the links at the bottom of this page.

Thanks for being a member of the SandHill community! Be sure to let us know how you like the new site and let us know your ideas for articles and interviews you'd like to read.

The Art of Enterprise Agility: Scale Up, Ramp Down with a Software Appliance

By Sabine Soellheim, Sr. Solutions Marketing Manager, SUSE

There’s much discussion about agility in the enterprise software space. Sales need to be fast, development cycles need to be short and companies need to create revenue quickly to secure cash in uncertain economic times. The tight sales environment is the same this year as in other recent market cycles, but the tools have changed.

One solution for efficient and cost-effective application deployment is a software appliance. An appliance is a pre-configured combination of an application, middleware and operating system integrated into a single image and tailored to run on industry-standard hardware. Not only are software appliances revolutionizing the way software is packaged and delivered, they are the quickest path to reducing sales friction and accelerating the time-to-value.

More importantly, appliances also open new market opportunities for companies looking to embrace the benefits of cloud computing. With an appliance, ISVs can build fast, agile and flexible applications that they can quickly move to private or public clouds.

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Weekly News Summary Changes

We’ve changed the format of our weekly News Summaries (published every Monday morning) so it’s easier for you to quickly scan to the industry segments and company names of most interest to you.

Click here or click on the News & Resources tab at the top of this newsletter or on our website to read this week‘s summary of recent software, cloud and mobile news.

Big Data
Report Analytics: Complementing Business Intelligence for Data-Driven Business Decisions

By Michael Morrison, President & CEO, Datawatch

In an effort to make more informed business decisions, many organizations have turned to Business Intelligence (BI) solutions as a way to mine data for both reporting and forecasting purposes and to address increasing business issues.

Unfortunately, BI alone is not always the answer. Failure rates hover between 50-70 percent. For many day-to-day reporting tasks, BI solutions’ sophisticated functionality is overly complex. For tasks like these, business users and self-service “data consumers” may find the technical challenges of BI a deterrent.

The ease-of-use challenge is driving the emergence of a new category of solutions within the BI market, which industry analysts refer to as Report Analytics.
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Download the October M&A Report

Keeping up with the software industry mergers and acquisitions? Read the list of September M&A transactions in the downloadable October monthly software equity report available on our site’s Mergers & Acquisitions page. Click here or click on the News & Resources tab at the top of this newsletter or on our website to access the report.

Sales & Marketing

By Jeff Ogden, Find New Customers

Today we have a surplus of “similar” companies, employing “similar” people, with “similar” backgrounds, coming up with “similar” ideas, producing “similar” things, with “similar” quality, and “similar” pricing.

Think you have a superior product? Your head of development might swear to it, but chances are to the untrained eye, the buyer cannot see the difference. The effect on your business is profound. Here’s how my company is helping a client differentiate their software offering.
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This Week's Sponsor

Informatica - The Data Integration Company

QlikTech was founded on the belief that business intelligence (BI) should be about business users. Traditional BI solutions have become bloated, complex software stacks, leaving users confused and frustrated. For 18 years, QlikTech has focused on simplifying decision making for business users across organizations. We pioneered new approaches to accessing, managing, and interacting with data. Our QlikView Business Discovery platform is recognized as a groundbreaking solution. Combined with a relentless focus on customer success and a vibrant, passionate user community, it's no wonder more than 16,000 companies in over 100 countries use QlikView, with an industry-leading 96% satisfaction rate.

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News & Resources
Software Companies|IT Buyers|Startups
The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
To subscribe, click here. is published by Sand Hill Group. which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market.