Software Pulse

Business Strategy for Software Executives

December 15, 2009

2009 - The Year in Software2009: The Year in Software

More consolidation, cloud frenzy and consumerization characterized the software business – and’s best-read stories – in 2009.

By Maryann Jones Thompson,

In the dark days of early 2009, the software industry – and most others – was mired in the depths of the global financial crisis which derailed most corporate strategies in late 2008. Software moved down the list of corporate priorities as businesses around the world struggled to stay afloat.

Fast forward twelve months. The economic situation is brighter but enterprises remain cautious about IT budgets – as do VCs with their startup investments. Software companies spent 2009 responding with renewed excitement about the potential for cloud computing, significant M&A activity and innovation in mobile applications and other consumer-driven enterprise technologies. Here is a look at the most notable news stories and most popular executive perspectives of 2009.


Get Your Cloud Insight's cloud computing page delivers software executives a compilation of advice from industry leaders, blog posts on best practices and trends, and the latest cloud news headlines. Click here to read today's stories and stay on top of the cloud!

Is the Cloud Misleading Enterprises, Customers, Politicians?

Anders Trolle-SchultzAnders Trolle-Schultz of SaaS-it Consult compares the hype around cloud computing to “The Emperor’s New Clothes” in this post to the Blog on the cloud.

Best Practices: Secure Your IP

Adi Ruppin of Confidela offers five tips for improved data security in this post to the Blog on R&D best practices.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: IT in the New Normal: McKinsey Global Survey Results

Recession or no recession, corporate and IT leaders continue to see a key role for IT, especially in regard to capturing efficiencies across the enterprise. Many expect IT investments to grow soon. Read the findings of a global survey in this article from The McKinsey Quarterly.

Week in Review: The Pacesetters

SAP influences the market; plus Azure does reorg, Cognos goes social, and Google Googles. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Software Story of 2009?

Which story did the most to shape the year in software business?
Take our Pulse Poll >>

Last week, readers gave their perspective on whether software companies are getting better at branding.
Give us your opinion and see the results >>

More at

IDC’s top ten tech predictions for 2010.
Read the most important enterprise software industry news of the week >>

IT service and asset management vendor received $41 million.
Monitor the latest software venture capital deals >>

Microsoft acquires healthcare vendor Sentillion.
Size up last week’s software M&A deals >>

Liaise named Ray Villeneuve CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“There is very little difference between one who cannot read and one who will not read.”
— Jim Rohn

Courtesy of Malcolm Kusher, The Kushner Group


Ness Software Product Labs

Ness Software Product Labs delivers the next generation of the managed software development lab – R&D and software product development outsourcing and consulting that extends software product capacity and drives innovation. Ness operates over 50 labs for ISVs and other product-oriented clients, utilizing delivery centers across India and Eastern Europe. These centers are designed to provide software ISVs and enterprise organizations who rely on proprietary software to generate their revenues with a complete extension of their internal R&D software development team.
Find out more.


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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.