Software Pulse

Business Strategy for Software Executives

January 7, 2007

M.R. Rangaswami

2008 : A Year for Real Choices

For the first time, the year ahead abounds with viable software options for savvy CIOs. Here are ten trends that will shape the software business in 2008.

By M.R. Rangaswami, Sand Hill Group

Get ready for an exciting year: software vendors face unprecedented opportunity in 2008.

Yes, 2008 will likely bring a recession to U.S. markets and an accompanying dip in enterprise technology spending. Yet for the first time, CIOs will not be forced to put all their IT projects on the back burner until better times return.

The past decade of enterprise software evolution has produced a new panorama of solutions for buyers. The old days of being hard-wired into inflexible, slow, highly expensive products are over.

The nimble nature of today’s new software products will enable CIOs to choose from a variety of viable, exciting, cost-effective options to continue to drive their business strategies through the unstable waters of 2008. The choices these buyers make will set the stage for the next generation of leading software vendors.


Planning for the New Year?
Register Now for Software 2008

Start 2008 right by registering early for the most influential conference of the year: Software 2008. The industry’s must-attend event will take place on April 29-30 in Las Vegas. Software’s most influential CEOs, top executives, investors and professionals will gather to share insight on the theme for 2008: Communicate, Collaborate & Innovate. Purchase a conference pass now and qualify for an early-bird discount of $500 off the regular price! Reserve your spot today.

Top 10 Reasons Why On-Demand Will Soar in 2008

SaaS took off in 2007 and looks poised for a strong new year. Jeff Kaplan of THINKstrategies heartily agrees. The Blog on on-demand software features Kaplan’s 10 reasons why the SaaS market will continue to grow in 2008.

Surviving the Downturn

2008 will be a year of marketing technology amid challenging economic conditions. Guy Smith of Silicon Strategies Marketing takes a look at what it will mean for software vendors in this week’s post to the Blog on Software Finance.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

McKinsey’s 8 Business Technology Trends to Watch

Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it. Read how in this article from The McKinsey Quarterly.

News Update: Software Slants

NetSuite’s IPO starts, Cisco jumps in, Red Hat aims at Windows, Microsoft is mapping and open-source finds gold, green tech stars. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Biggest Software Story of 2008?

What software story will shape the software business more than any other in 2008?  
Take our Pulse Poll >>

Last month, readers voted on the software story of 2007.
Give us your opinion and see the results >>

More at

Report: SaaS benefits reach beyond ROI.
Read the most important enterprise software industry news of the week >>

SugarCRM receives $14.5 million Series D round.
Monitor the latest software venture capital deals >>

Network Appliance buys Onaro.
Size up last week's software M&A deals >>

John Quigley named VP of marketing at Barnev.
See who's made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“Remember that it is far better to follow well than to lead indifferently.”
–John G. Vance

Courtesy of Malcolm Kusher, The Kushner Group

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