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Business Strategy for Software Executives |
January 7, 2007 |
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2008 : A Year for Real ChoicesFor the first time, the year ahead abounds with viable software options for savvy CIOs. Here are ten trends that will shape the software business in 2008.By M.R. Rangaswami, Sand Hill Group Get ready for an exciting year: software vendors face unprecedented opportunity in 2008. Yes, 2008 will likely bring a recession to U.S. markets and an accompanying dip in enterprise technology spending. Yet for the first time, CIOs will not be forced to put all their IT projects on the back burner until better times return. The past decade of enterprise software evolution has produced a new panorama of solutions for buyers. The old days of being hard-wired into inflexible, slow, highly expensive products are over. The nimble nature of today’s new software products will enable CIOs to choose from a variety of viable, exciting, cost-effective options to continue to drive their business strategies through the unstable waters of 2008. The choices these buyers make will set the stage for the next generation of leading software vendors.
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Top 10 Reasons Why On-Demand Will Soar in 2008SaaS took off in 2007 and looks poised for a strong new year. Jeff Kaplan of THINKstrategies heartily agrees. The SandHill.com Blog on on-demand software features Kaplan’s 10 reasons why the SaaS market will continue to grow in 2008. Surviving the Downturn2008 will be a year of marketing technology amid challenging economic conditions. Guy Smith of Silicon Strategies Marketing takes a look at what it will mean for software vendors in this week’s post to the SandHill.com Blog on Software Finance. Publish Your Perspective!SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (maryann@sandhill.com) and have your opinions published on our site. McKinsey’s 8 Business Technology Trends to WatchEight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it. Read how in this article from The McKinsey Quarterly. News Update: Software SlantsNetSuite’s IPO starts, Cisco jumps in, Red Hat aims at Windows, Microsoft is mapping and open-source finds gold, green tech stars. Read these stories and more software news of the week in the latest SandHill.com Software News Summary. Poll: Biggest Software Story of 2008?What software story will shape the software business more than any other in 2008? Last month, readers voted on the software story of 2007. More at SandHill.com:Report: SaaS benefits reach beyond ROI. SugarCRM receives $14.5 million Series D round. Network Appliance buys Onaro. John Quigley named VP of marketing at Barnev. Send us your feedback on this newsletter and the SandHill.com site. Parting Thought“Remember that it is far better to follow well than to lead indifferently.” Courtesy of Malcolm Kusher, The Kushner Group |
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