The Pulse - A newsletter by
August 6, 2014
This week's Pulse is sponsored by NetSuite

New York Times Biz Model: SaaS Company Similarities

Tien Tzuo

Tien Tzuo,
Founder & CEO

The New York Times is transitioning into a new business model: it’s starting to look more and more like a SaaS company and is introducing new subscription-based products regularly. This article provides key metrics to evaluate any recurring revenue-based business.

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Cost Considerations for Mobile App Development

Sumit Garg

Sumit Garg,
Project Manager

Mobile apps can transform large and small businesses. As in other aspects of your business, many factors add to the total cost of mobile app development. This article looks at those factors, what should be your first consideration when developing a mobile app and how the developer measures the cost.

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Content Marketing Strategy for Startups

Tom Malesic

Tom Malesic,
Founder and President

What can a startup do to get its brand out there and start to become an authority in its industry? This article discusses why you should do content marketing, strategies for doing it and how to know when your strategy is working.

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Big Data Analytics’ Role in Nano-Marketing

Pravin Vijay

Pravin Vijay,

Digital channels have changed the way customers react to marketing offers. Because of this, Communication Service Providers (CSPs) are shifting the focus from macro-marketing to nano-marketing to get a competitive edge in the market. This article explains the role Big Data analytics plays.

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Software M&As

M&A Report

The downloadable 2Q 2014 report on mergers & acquisitions is now available, courtesy of Software Equity Group.

Click here to download the report.


Notable Quote

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Notable Quotes now include favorite headlines and news each week.

"Don’t be fooled by the IT industry renaming already established conventions simply..."


Click here to see who said it.


This Week's Sponsor: NetSuite


NetSuiteNetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.