Industry White Papers

For many technology-based companies, post-sales service and support is little more than an afterthought. But if approached properly, after-sales service and support can improve customer retention and loyalty while significantly increasing recurring revenue. However, this is not always easy; improving service revenue on a company-wide level hinges on the value, and quality, of installed-base data and the ability to transform it into meaningful customer intelligence.

In most companies, such data is originally optimized for product sales, with little thought given to its post-sales value. Too often, data is siloed, fragmented, and error ridden and is difficult to access and use.

This white paper describes how to leverage installed-base data, creating a foundation for an analytic approach that transforms data into information, knowledge and wisdom that drives real-time insights to make operating decisions and grow service revenue.

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