Machine virtualization has swept through enterprises, big and small – creating significant issues for both software producers and enterprise customers – and a wide “vendor-customer gap” in customer desires and application vendors’ practices. Specifically, the way that enterprise IT organizations install, provisions administer and use application software is likely decoupled from how application vendors build, license and support their software. Application vendors traditionally have placed the burden on customers to close this gap; today it is shifting back to
Leading software providers are now recognizing the vendor-customer gap that exists between the way enterprises want to use software in their virtualized environments, and the way application vendors want to derive revenue in this new world.
This white paper reviews the current market situation, outlines at the events that created it, and details steps – with an emphasis on new consumptive licensing models – that application vendors can take to create positive outcomes in today’s virtualized software environments.