Industry White Papers

Every event needs a detailed plan of attack to define, outline and ensure integration of all event marketing activities. When creating this event plan, make sure you are focusing your marketing efforts in the right place at the right time to maximize your event participation.

While pre-show marketing and your at-show presence are a huge part of your event success, they should make up only about 50 percent of your event strategy. The most critical piece of event marketing, the other 50 percent, should lie in the post-show follow-up.

This paper describes four best practices for post-show follow-up.

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