Typically, a company engages a marketing firm when it lacks time or internal resources to accomplish certain tasks. While this reasoning is effective and can deliver results, the most significant value of working with a firm is the opportunity to gain an unbiased third party perspective and deep subject matter expertise.
Once you’ve identified the need to bring in a firm, where do you begin? How do you know which is the best fit for your needs? How do you ensure maximum value over the lifetime of your engagement?
Launch Marketing interviewed numerous marketing executives to discover common pain points and successes experienced when working with a firm. After analyzing the results of the interviews, Launch Marketing uncovered ten points to consider when evaluating and/or working with a firm, large or small.