Industry White Papers

White Paper

Platform Strategy will Shape Future of OEMs: Flexibility to Drive Growth

In this white paper, Evalueserve analyzes the consequences of platform sharing and consolidation among OEMs in the automobile industry, along with what is required for efficient platform consolidation, challenges to platform sharing and consolidation, and much more.

White Paper

The Growth Phase of 3G in India

Evalueserve expects India’s 3G subscriber base to cross the 200-million mark by 2016. This white paper analyzes the growth and business opportunities.

White Paper

Multi-channel Marketing: How to Get Started

How can marketing organizations can develop multi-channel marketing campaigns at the right time to spur higher quality leads, sales ready leads, and ultimately buying opportunities?

White Paper

Options for Handling Your HR Function

What could be better than taking a set of duties – which although a necessity, are not a core competence – off your plate? You entered into business to build a lasting legacy, deliver great products or services, and generate revenue doing what you do best. So why not outsource HR?

White Paper

Segmentation for High Performance Marketers

This step-by-step guide will show you how to evolve your segmentation strategies to drive revenue performance, using the data you have today, and then, over time, enhancing its sophistication.

White Paper

Customer-Facing Product Configurators

This paper presents insights on how manufacturers can determine if they need to offer an interactive, self-service product configurator on their website. It also describes i-MARK’s SaaS-based product configuration software and the results it delivers.

White Paper

The Next Stage of WAN Optimization

WAN optimization is one of the most broadly deployed application delivery optimization technologies. However, penetration of optimization is quite low, especially in companies with large numbers of branch locations.

White Paper

Event Marketing Tips

Every event needs a detailed plan of attack to define, outline and ensure integration of all event marketing activities. When creating this event plan, make sure you are focusing your marketing efforts in the right place at the right time to maximize your event participation.

White Paper

Rethinking the WAN

This paper describes a revolutionary approach to cloud-enabled Application Acceleration and WAN Optimization.

White Paper

5 Ways to Boost Your B2B Social Media Presence

Whether you are social media savvy or just starting out in the social media space, you can benefit from this paper’s tips on five ways to boost your B2B social media presence.

White Paper

Software Business Impacts from Machine Virtualization

Machine virtualization has swept through enterprises, big and small – creating significant issues for both software producers and enterprise customers – and a wide “vendor-customer gap” in customer desires and application vendors’ practices.

White Paper

Challenging Economic Conditions Change BI Investment Strategies

Big-ticket BI investments are being deferred, and organizations must find alternative ways to meet expanding reporting and analytics requirements, which are less expensive, quicker to deploy, and also leverage existing investments in analytics and reporting.

White Paper

Deconstructing Renewal Rates

This paper identifies the three components that must be measured in order to continually improve renewal rates.

White Paper

The Truth Behind Web Inquiry Management

Finding the perfect formula to get leads into, and move leads through the funnel to improve your bottom line is a challenge that takes discipline and structure.

White Paper

Right Time Revenue Optimization

Evaluating marketing on its contribution to revenue is not new. What is new is the level of complexity in which it is being evaluated to produce that revenue.

White Paper

The WAN Optimization Perfect Storm

Traditional WAN solutions don’t address the needs for ease of deployment, ease of use and operation, better economics and fit for purpose – crucial requirements of modern businesses, particularly for small and midsize businesses.

White Paper

Log Management and the Smart Grid

Though Smart Grid technology promises significant improvements in efficiency across the industry, it also poses a number of significant challenges in terms of customer privacy concerns, as well as industry standards and best practices.

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