Industry White Papers

This paper outlines why Elastic In-Memory technology is a great alternative approach for delivering best performance on analytical queries.

This Persistent Systems whitepaper explains how making incremental changes to conventional BI architecture as a part of a Big Data rollout strategy can benefit a company’s ROI.

Following these five integration imperatives will allow software executives to proactively manage an M&A integration plan.

The 2012 Key trends in Software Pricing and Licensing survey was conducted by Flexera Software with input from IDC’s Software Pricing and Licensing Research division under the direction of Amy Konary, research vice president – software licensing, provisioning and delivery at IDC. This annual research project looks at software licensing, pricing and enforcement trends and best practices. The survey reaches out to executives at application producers (Software vendors and intelligent device manufacturers) and enterprises who use and manage software and devices. Now in its eight year, the survey is made available to the industry at large each year.

This white paper lays out a plan organizations can use to better understand how and why customers contact them by applying “Anticipate, Simplify, Learn” as a framework to help achieve better business and customer satisfaction outcomes.

This white paper examines the pros and cons of traditional compliance management approaches, the impact technology has on compliance management, the increasing complexity of software licensing models and the growing trend towards trust but verify compliance management approaches.

Clarizen, a SaaS project management software company, had a challenge with converting free-trial users to paid users. Read the case study of how WalkMe helped them address this challenge and also achieve other benefits.

This point-of-view paper presents a perspective on software-defined networking. It discusses the virtual networking primordial soup and whether network virtualization will be fulfilled via open flow in the short term.

Firebrick Consulting recently conducted a survey of 50 technology industry sales leaders to find out if they use the presentation materials they get from marketing, and what their marketing partners could do to improve the quality and effectiveness of what they produced.

This paper describes eight best practices for UI design and architecture as well as eight best practices for UI development.

. An incorrect decision regarding strategy can completely mar the functionality and future of a mobile app.

Professional services and managed services are more important than ever before in the cloud-enabled and big data/analytics world. Learn about the ROI hindrances, right mix of services, and more.

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

This paper discusses the “surge toward SaaS” and explains how and why midsized and larger ISVs can address the complexities of new or different architecture types to support multiple customer and partner needs, as well as new types of business structures and operational needs, in order to be able to compete and thrive in these rapidly evolving markets.

Survey research from Saugatuck Technology shows that 65 percent or more of all new business application decisions in the enterprise will be cloud-based or hybrid by YE2014. Any business application of any complexity and criticality can and should be considered for SaaS, and ISVs that still hesitate to develop and provide SaaS versions of their business software are about to be left behind. The challenge
for software vendors is no longer about when to include or even shift entirely to SaaS and other Cloud-based solutions. The time is now. The challenge is how to make that happen.

The emergence of the cloud model has resulted in a major metamorphosis in the way ISVs execute their business. While the increasingly wide range of readily-acquired, quickly-deployed solutions has raised the costs of integrating and managing IT, it has also raised users’ expectations as to what is possible. For ISVs. This means that the need to innovate and integrate — at “cloud speed” — has become paramount, affecting ISVs’ business models and technology strategies to the core. The costs in money and time to grow, adapt, re-invent, and innovate at such an increasing pace are spiraling beyond the ability of even the largest ISVs.

Accelerated innovation is less of an option and more of a necessity for growth. Fusing core products/technologies with unanticipated technological shifts has redefined the innovation process and has moved it beyond the environs of brick-and-mortar R&D labs.

Broadcast, studio and entertainment companies are under increasing pressure to automate manual processes and make their digital supply chain more integrated and efficient. The cloud presents an important opportunity for them to do so.

When it comes to financial reporting, as in any other economy, India has its share of “clean” firms as well as ones that are not so. In this paper, Evalueserve highlights potentially systemic issues, comparing transparence levels in India versus the United States. Included in this analysis are large Indian subsidiaries of international firms listed on Indian bourses as well as companies that have formed joint ventures with Indian counterparts.

In this white paper, Evalueserve analyzes the consequences of platform sharing and consolidation among OEMs in the automobile industry, along with what is required for efficient platform consolidation, challenges to platform sharing and consolidation, and much more.

In this white paper, Evalueserve evaluates the promise in India’s retail sector and the role of international retailers in this market.

Evalueserve expects India’s 3G subscriber base to cross the 200-million mark by 2016. This white paper analyzes the growth and business opportunities.

How can marketing organizations can develop multi-channel marketing campaigns at the right time to spur higher quality leads, sales ready leads, and ultimately buying opportunities?

Learn about key HR areas that ALL entrepreneurs eventually will face.

This paper discusses how to think about using existing data as customer intelligence, learn from it, and then incrementally improve on it over time – an evolutionary approach rather than a revolution.

This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.

This step-by-step guide will show you how to evolve your segmentation strategies to drive revenue performance, using the data you have today, and then, over time, enhancing its sophistication.

Once you’ve identified the need to bring in a marketing firm, where do you begin? How do you know which is the best fit for your needs? How do you ensure maximum value over the lifetime of your engagement?

Scouting for innovative ideas is no more a serendipitous encounter; but a must-do activity for any organization keen to explore opportunities to grow. Depending on the end objective, the approach to scouting will vary and has to be customized accordingly.

This report explains some of the common mistakes hiring managers make when building and scaling their team across Europe.

This paper presents insights on how manufacturers can determine if they need to offer an interactive, self-service product configurator on their website. It also describes i-MARK’s SaaS-based product configuration software and the results it delivers.

WAN optimization is one of the most broadly deployed application delivery optimization technologies. However, penetration of optimization is quite low, especially in companies with large numbers of branch locations.

Every event needs a detailed plan of attack to define, outline and ensure integration of all event marketing activities. When creating this event plan, make sure you are focusing your marketing efforts in the right place at the right time to maximize your event participation.

This paper describes a revolutionary approach to cloud-enabled Application Acceleration and WAN Optimization.

Whether you are social media savvy or just starting out in the social media space, you can benefit from this paper’s tips on five ways to boost your B2B social media presence.

Machine virtualization has swept through enterprises, big and small – creating significant issues for both software producers and enterprise customers – and a wide “vendor-customer gap” in customer desires and application vendors’ practices.

Unfortunately, many SaaS vendors still employ a one-price licensing model, even though customers have already demonstrated their acceptance of—and even preference for—pricing that more accurately reflects the actual value that a SaaS solution delivers.

Big-ticket BI investments are being deferred, and organizations must find alternative ways to meet expanding reporting and analytics requirements, which are less expensive, quicker to deploy, and also leverage existing investments in analytics and reporting.

When organizations migrate vital business services to the cloud, they confront an entirely new paradigm when it comes to monitoring and managing service levels.

Today, outsourcing is mainstream and global and changing rapidly. Over the past year, many new risks have been brought to light. There’s a new model for comprehensive risk monitoring.

Finding the perfect formula to get leads into, and move leads through the funnel to improve your bottom line is a challenge that takes discipline and structure.

Evaluating marketing on its contribution to revenue is not new. What is new is the level of complexity in which it is being evaluated to produce that revenue.

Traditional WAN solutions don’t address the needs for ease of deployment, ease of use and operation, better economics and fit for purpose – crucial requirements of modern businesses, particularly for small and midsize businesses.

Though Smart Grid technology promises significant improvements in efficiency across the industry, it also poses a number of significant challenges in terms of customer privacy concerns, as well as industry standards and best practices.

Are you moving beyond the initial lead generation and doing what it takes to maximize the results of your efforts and drive more sales?