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“Fortune 500 CIO” Is Not a Target Market

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

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The Pitch: Why Startup Presentations Fail to Get Funded

Most startup presentations given by first time entrepreneurs fall well short of their intended goal, getting venture funded. Most are nothing more than “yet another idea” delivered via 50+ boring slides. Here are some pointers.

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