Explore Sand Hill Topics: time to market

The emergence of the cloud model has resulted in a major metamorphosis in the way ISVs execute their business. While the increasingly wide range of readily-acquired, quickly-deployed solutions has raised the costs of integrating and managing IT, it has also raised users’ expectations as to what is possible. For ISVs. This means that the need to innovate and integrate — at “cloud speed” — has become paramount, affecting ISVs’ business models and technology strategies to the core. The costs in money and time to grow, adapt, re-invent, and innovate at such an increasing pace are spiraling beyond the ability of even the largest ISVs.

Survey research from Saugatuck Technology shows that 65 percent or more of all new business application decisions in the enterprise will be cloud-based or hybrid by YE2014. Any business application of any complexity and criticality can and should be considered for SaaS, and ISVs that still hesitate to develop and provide SaaS versions of their business software are about to be left behind. The challenge for software vendors is no longer about when to include or even shift entirely to SaaS and other Cloud-based solutions. The time is now. The challenge is how to make that happen.

Sabine Soellheim, Senior Solution Marketing Manager - SUSE

Software appliances are revolutionizing the way software is packaged and delivered. With an appliance, ISVs can build fast, agile and flexible applications that they can quickly move to private or public clouds.

Kathleen Goolsby, Editor - SandHill.com

Real-time performance monitoring is now available as vendors deploy SaaS applications to the cloud.

Charles Seybold , Co-founder - LiquidPlanner

LiquidPlanner CEO / Co-Founder Charles Seybold shares his insights regarding challenges, pain points and tradeoffs that software developers and entrepreneurs face as they race to market.