Business Strategy for Software Executives
October 6, 2008
Thriving in Difficult Times
Small and mid-sized businesses are experts at using online ingenuity to adapt to economic downturns.
By Brett Caine, Citrix Online
These are challenging economic times. Balance sheets and budgets are under scrutiny in most companies today. In an effort to navigate the global economic waters, companies of all sizes are finding ways to cut, save, invest and change as they look to survive through the downturn. In particular, times like these are really tough for small businesses, where every dollar makes a difference to survivability and sustainability.
Careful decision making starts with the right questions: Is there a new process or procedure that we could implement to save money? Are our employees being as productive as we need them to be? What can we stop doing – or how can we change our approach – to transition an expense in one area to improve productivity in another? As I speak to our customers, I’m amazed at how adaptable and nimble smaller and mid-sized businesses (SMBs) have become and how they are answering these questions with innovative solutions – delivering dramatic results both in the short-term and for future success.
Modeling the Cloud Computing Ecosystem
A new study from Saugatuck Technology takes a closer look at the meaning of “cloud computing” and lays out four levels in the cloud ecosystem. Read Mike West’s analysis of the implications for software companies in this week’s post to the SandHill.com Blog, Software in the Cloud.
Vendors can be myopic and overlook markets just a step away. Guy Smith of Silicon Strategies Marketing describes the lessons learned by CodeWeavers when they created a new Mac version of a successful Linux product. Get the insight in this post to the SandHill.com Blog on marketing.
How to Waste Money on a Trade Show - Part 1
With the massive investment necessary to exhibit at a major conference, it seems software marketers would ensure that their booth staff is attentive and professional. Elizabeth K. Cook of CEO Growth Advisor walked the floor at Oracle Open World and found just the opposite. Read her list of “must-dos” for booth attendants in this post to the SandHill.com Blog.
Publish Your Perspective!
SandHill.com wants your opinions. Send your thoughts on the enterprise software industry to SandHill.com editor, Maryann Jones Thompson (email@example.com) and have your opinions published on our site.
DON’T MISS: Managing IT in a Downturn
Looking to slash your IT investments? Consider the possibility that targeted ones might generate savings and revenues exceeding what you could save through cost cutting. Read new ideas in this article from The McKinsey Quarterly.
News Update: Tech's Financial Maelstrom
Software vendors are facing a downturn; plus Microsoft tips the open-source scales and VC funds change course. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: SMBs Thriving in a Down Economy?
Will technology help small and mid-sized businesses ride out the economic downturn better than large companies?
Last week, readers gave us their opinion as to the most important consideration when choosing a software partner.
More at SandHill.com:
Troubled times ahead for tech.
Business intelligence software maker, LogiXML, receives $4 million.
Oracle will buy 3D software maker, Advanced Visual Technology.
Fred Holahan named VP of Marketing at EnterpriseDB.
Send us your feedback on this newsletter and the SandHill.com site.
“One cannot manage change. One can only be ahead of it.”
Courtesy of Malcolm Kusher, The Kushner Group
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