Software Pulse

Business Strategy for Software Executives

November 10, 2008

Ken Ross

The Trials of Today’s CEO

As CEOs look to effectively manage their companies in a challenging economic climate, their need for independent advice is greater than ever.

By Ken Ross, ExpertCEO

CEOs know: It is lonely at the top. The challenges of running a company, meeting investor expectations, managing employees, and communicating effectively with the board is no small task – even in the best of times. Today’s global financial crisis and domestic recession don’t make things easier.

Our new poll shows that, indeed, CEOs are struggling as they guide their company’s through an unstable economy. The constant flow of business challenges greatly enhances the need for CEOs to get independent advice from peers and other experts outside their companies.


Watch Video from the Cloud Summit

The Cloud Summit Executive gathered executives, analysts and investors for an insightful exchange of ideas about the business models and services that will bring cloud computing to the forefront. Visit to watch video of keynote speakers, and review speaker presentations.

IT Spending: 2009 Under the Knife

Sarah FriarThe latest Goldman Sachs survey confirms a big contraction in technology expenditures for the fourth quarter and 2009. But analyst Sarah Friar says that the U.S. downturn won’t be extremely sharp and that software will hold up better than some segments. Read the topline findings in this post to the Blog, Voice of the Customer.

What IT Can Learn from Presidential Politics

Jake Sorofman Looking back on the record-breaking 2008 presidential campaign, Jake Sorofman of rPath takes a look at what vendors and customers can learn from the campaigns about embracing change in this post to the Blog, New Era, New Thinking.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

A Fine-Grained View of the Sources of Growth

The authors of The Granularity of Growth explain why the best strategies begin with a precise understanding of market and product opportunities. Watch the interview in this feature from The McKinsey Quarterly.

News Update: Yes IT Can

Obama's open-source approach sets a new stage for tech in America; plus SOA struggles, Symantec's whitelist, and hi-tech theft. Read these stories and more software news of the week in the latest Software News Summary.

Poll: How’s Your Life?

Sure, CEOs have it tough today but what about you? Compared to the rest of your career, how challenging is your job today?
Take our Pulse Poll >>

Last week, speculated on the degree to which their marketing organizations suffer from a relentless pursuit of perfection.
Give us your opinion and see the results >>

More at

Silicon Valley startups are weathering the financial storm.
Read the most important enterprise software industry news of the week >>

Internal risk-assesment software maker Memento received $10 million.
Monitor the latest software venture capital deals >>

Microsoft says it won’t bid again for Yahoo.
Size up last week’s software M&A deals >>

Siemens IT Solutions and Services named John E. Evers Jr. as president and CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

Managers think about today. Leaders think about tomorrow.”
— Dan McCreary

Courtesy of Malcolm Kusher, The Kushner Group


Acresso Software

For over 25 years, Acresso Software has helped software and hardware producers maximize revenue, cut costs, and eliminate manual processes. Acresso solutions, powered by FLEXnet, provide software producers with powerful licensing, updating, and delivery solutions, as well as entitlement and compliance management.
Find out more.


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