Software Pulse

Business Strategy for Software Executives

September 9, 2009

Karthik Viswanathan

The Outsourcing-Open Source Connection

The intersection of two game-changing trends reshapes the world of software development and creates many new opportunities for software vendors.

By Karthik Viswanathan, Aspire Systems

In the 1990s, two powerful trends emerged that changed the way software is built today: Open source software (OSS) and IT outsourcing (ITO). As Linux served as the torchbearer for OSS, and the Y2K threat resulted in mainstream adoption of ITO, both models have grown significantly in the past decade.

Although these trends have evolved independently, there are several ways in which open source and outsourcing are working together to present new prospects for the industry. Here’s how software businesses can derive maximum value from these investments while minimizing their risks.


Cloud Connect – Call for Speakers

The premier cloud computing event, Cloud Connect, will take place on March 15-18, 2010 in the Silicon Valley. Share your thought leadership and best practices at this influential meeting. Click here to apply as a speaker and/or suggest a session.

The deadline for applications is Sept. 15, 2009.

Solving the License Compliance Puzzle

License compliance is a major headache for enterprise software vendors. Cognizant examines the reasons for non-compliance and several opportunities for solutions in this post to the Blog, “Enabling Innovation.”

Microsoft - Cooler than Apple?

Guy Smith of Silicon Strategies Marketing analyzes recent marketing campaigns and finds Microsoft outplayed Apple in the messaging game. Read why in this post to the Blog on software marketing.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON'T MISS: IT Architecture: Cutting Costs and Complexity

A joint effort by IT and business leaders can help companies not only to save money but also to prepare for the return of growth. Read more in this article from The McKinsey Quarterly.

The Week in Review: Bold Moves

India moves to the cloud; plus, new visas, virtual rebellion, PocketClouds, and KioskMaker. Read the Week in Review and get all the news stories that shaped the software industry over the past week.

Poll: OSS and ITO?

What is the level of opportunity associated with the intersection of open source and outsourcing?
Take our Pulse Poll >>

Last week, readers speculated on whether it is too late for too late for on-premise vendors to adopt a next-generation model and compete in a world with “less software”.
Give us your opinion and see the results >>

More at

Red Hat defends its subscription license model for Linux.
Read the most important enterprise software industry news of the week >>

Infrastructure services firm Virtustream received $25 million in venture financing.
Monitor the latest software venture capital deals >>

SAP acquires retail software provider, SAF.
Size up last week’s software M&A deals >>

Mark Cashman was named CEO of enterprise cloud vendor, Queplix.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“Nearly all men can stand adversity. But if you want to test a man's character - give him power.”
— Abraham Lincoln

Courtesy of Malcolm Kusher, The Kushner Group



Cognizant is a global provider of IT, consulting and business process outsourcing services. Cognizant delivers a better Return on Outsourcing via our single-minded passion to making our customers’ businesses stronger.
Find out more.


Software Pulse is a publication of, the online resource for software business strategy.

To subscribe, click here.

To unsubscribe see the bottom of this email.

Send us your feedback,
click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.