Business Strategy for Software Executives
October 1, 2007
The Next Wave of Commercial Software Engineering
A new standard of effectiveness and innovation will drive the next era of global software product engineering.
By Gordon Brooks, Symphony Services
Evolving business models, new technology and how customers buy have driven more change in software product engineering over the past five years than we saw in previous 25 years. And the next few years will bring even more dramatic changes.
New Challenges for India’s Giants
The major Indian offshoring companies are facing new challenges to growth. M.R. Rangaswami of Sand Hill Group says it is time for India's giants to look to new avenues of long-term market expansion or risk continued downward pressure on their share price. Read a list of ideas for success in this week’s post to his SandHill.com Blog.
Online Marketing = Engagement
Marketing online is no longer about creating awareness. It is about engaging customers – creating a connection between users and companies. Nilofer Merchant of Rubicon Consulting points out the Web marketing tactics that don’t work anymore – and lists those that have real impact – in this week’s post to the SandHill.com Blog on marketing best practices.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to email@example.com and we’ll publish them in our blog.
DON’T MISS: Spurring Value Creation in IT Services
The founder and chairman of Satyam details the philosophy that has underpinned the company’s rapid ascent through the ranks of the world’s top IT services providers. Learn more about his model and strategies in this article from The McKinsey Quarterly.
News Update: A Symphonic Play
IBM’s Symphony shows early promise; plus, new Sun product is open and green, CRM growing $1 billion per year and Microsoft’s CIO talks strategy. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: Office’s Real Competition?
IBM’s Symphony is only the latest in a line of new suites which hope to chip away at Microsoft Office’s desktop domination. Which product has the best chance of overtaking Office over the long term?
Last week, readers gave their opinions as to which software business growth strategy works best today.
More at SandHill.com:
Why enterprise software costs so much.
Authoria receives $22 million.
Nokia buys Navteq for $8.1 billion.
Nimblefish Technologies named Ed Dilworth as CEO.
Send us your feedback on this newsletter and the SandHill.com site.
“It is almost as difficult to keep a first class person in a fourth class job, as it is to keep a fourth class person in a first class job.”
Courtesy of Malcolm Kusher, The Kushner Group
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SandHill.com is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.