Software Pulse
May 12, 2010

Jim FowlerThe Data-as-a-Service (DaaS) Revolution

Here’s what you need to know about how cloud-based DaaS is transforming the way businesses manage data.

By Jim Fowler, Jigsaw

In the world of business, data is king.

Good, reliable data makes your company stronger by making your business more agile, and it can help you stay ahead of your competitors by always keeping you up to date about your customers, business contacts and operations.

So if it is so important, why do we often fail to think of it as one of our most central, valuable and precious business assets? Sure, we worry about its security and about its backup. But it's not often that we really think about giving the data itself all of the resources necessary to ensure that it is always up-to-date, filtered, clean and business-ready at a moment's notice.

That's changing, however, as the idea of Data-as-a-Service (DaaS) is becoming part of the modern enterprise IT landscape, particularly in the area of business contacts, sales leads and networking.


Software Executive Networking Dinner:
“Achieving Technology Leadership in the Cloud”

Join a select group of your peers for an evening of networking and discussions on “Cloud Implications for ISVs and Software Centric Organizations” taking place Wednesday, May 26 at 6:00pm at the Hiller Aviation Museum in San Carlos, Calif. You’ll gain the cloud vendor’s perspective from StorSimple’s Founder and CEO, Ursheet Parikh as well as valuable takeaways from the “Leaders in the Cloud” report’s authors, M.R. Rangaswami and Kamesh Pemmaraju of Sand Hill Group. Click here to register now for this don't-miss event sponsored by Ness.

How to Kill a SaaS Contract

Peter CohenPeter A. Cohen of SaaS Marketing Strategy Advisors shares four quick tips for how to ruin a perfectly good SaaS contract in this post to the Blog on On-demand/SaaS Reality.

Apple’s Descent into Proprietary Madness?

David Taber

Guy Smith of Silicon Strategies Marketing says Steve Jobs’ battle against Flash ultimately erects a wall between users and the content they want. Read why Apple’s inflexibility could be a giant step towards its long-term undoing in this post to the Blog on mobile technology.

Former Compaq CEO to Lead Acadia

Kamesh Pemmaraju

Kamesh Pemmaraju examines the latest developments in the cloud marketplace, including Michael Capellas’ takeover of private cloud vendor, Acadia, SuccessFactors’ purchase of CubeTree, IBM’s deal to buy Cast Iron, and analysis of the recent VMForce announcement from and VMware. Read the recap in this post from his weekly blog, Leaders in the Cloud.

Backing Up the Employment Forecast

Jon Fisher

Jon Fisher presents the research behind his recent economic forecasts on unemployment in this post to his Blog, Strategic Entrepreneurism.

Lead Your Company to Growth in 2010

A total of 42 percent of software CEOs say their company’s revenue will increase at least 30 percent this year. How will you guide your company to economic recovery?

“Software CEO Outlook 2010: New Decade, New Realities” compiles the insight of more than 100 software executives on the business models that will drive growth, the goals for 2010, the challenges on the horizon and the latest best practices being used to run fast-growth enterprises. Click here to buy the report and get the must-know details on how best to position your company for a big year.

Five Forces Reshaping the Global Economy

The core drivers of globalization are alive and well, but executives are still grappling with how to seize the opportunities of an interlinked world economy. Read the results of a new McKinsey Global Survey in this article from The McKinsey Quarterly.

Poll: Impact of DaaS?

How will Data-as-a-Service change the way businesses manage data?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. Wal-Mart picks SuccessFactors for Largest Enterprise Deal Ever (InformationWeek)
  2. Mozilla CEO John Lilly to step down and head to Greylock (
  3. 15 cloud companies to watch (Computerworld)
  4. IT sector shows big job gains in April, report finds (eWeek)
  5. HP to contest India’s $323 million claim (BusinessWeek)

The Latest Software Business News on

All Headlines: SAP’s vertical future.

VC Activity: Cloud Ruby-on-Rails developer Heroku receives $10 million.

M&A Deals: VMware buys GemStone to build cloud apps.

Executive Moves: Aggregate Knowledge names David Jakubowski CEO.

Quote of the Week

“Software has changed forever... Nothing like [this deal has ever been] done before--ever!--and the closest we can find is a client-server deployment PeopleSoft did for the U.S. Army for 600,000 people but you could never do 2.1 million with client-server.”

- Lars Dalgaard, SuccessFactors CEO on his company’s deal with Wal-Mart

This Week's Sponsor


OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume. Find out more.

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