Business Strategy for Software Executives
February 19, 2007
The CIO Dilemma: Build, Buy or Borrow
Software vendors must understand the process by which enterprise buyers are deciding what type of software to deploy.
By Lyn Robison, Burton Group
TodayÝs enterprise buyers are in the proverbial ýcat bird seat.ţ CIOs have more realistic choices than ever about what software to buy ˝ and even how to buy it.
Today's application software comes in a variety of form factors ˝ custom development, open source software, commercial off-the-Shelf software, or Software as a Service (SaaS). Each offering has strengths and weaknesses. Selecting the best type of IT software means assessing what each software form factor has to offer and matching those characteristics with an organization's needs.
In order to best market and position their products, software vendors need to understand this decision process, including - the strengths and weaknesses of the four forms of software that are available today.
Blogging Power to the People
The power of the blogging community has been the subject of much attention and debate. Vinnie Mirchandani of Deal Architect takes a step back to review why he blogs and find that it improves the inequality that has long existed between technology buyers and sellers. Read more about how blogging empowers customers and why software vendors should care in this week’s post to the SandHill.com Blog on Enterprise 2.0.
The Coming Linux Epidemic
Linux has already attacked the server market and it is rapidly spreading to other areas. Guy Smith of Silicon Strategies marketing takes a look at two recent developments in telecom and enterprise computing which may illustrate how the Linux “virus” will continue to spread. Read his analysis in this week’s post to the SandHill.com Blog on open source.
Publish Your Perspective!
The SandHill.com Blog wants your opinions. Send your thoughts on the enterprise software industry to firstname.lastname@example.org and we’ll publish them in our blog.
News Update: Strength in Numbers
Interoperability is the theme as open source allies join forces and IBM and Microsoft exchange words; plus, Salesforce.com lures a top exec, India’s services firms face a scary deadline and Vista’s sales may not measure up. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Don't Miss: Are Companies Getting Better at M&A?
The latest boom in merger activity appears to be creating more value for the shareholders of the acquiring companies. Read this article from The McKinsey Quarterly which looks closer at 2006 M&A trends in value creation and overpayment.
Poll: Power of Open Source Alliance?
Several open source companies launched an alliance this week to ensure interoperability of their solutions. Will this group be able to compete against the major open source providers?
Last week, readers gave their opinions on whether India could ever be overtaken by another offshoring destination. What do you think?
More at SandHill.com:
Send us your feedback on this newsletter and the SandHill.com site.
“Before you build a better mousetrap, make sure you have some mice out there.”
Courtesy of Malcolm Kusher, The Kushner Group
THIS WEEK'S SPONSOR
Founded in 1994, The Devon Group delivers quantifiable public relations results. Our full range of services helps organizations build credibility for new products and ventures, influence customer-buying decisions, and claim new markets.
Software Pulse is a publication of SandHill.com, the online resource for software business strategy.
To unsubscribe, see the bottom of this email.
Send us your feedback,
SandHill.com is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.