The 4Ps of Content Marketing
With a back-to-basics approach, software companies can leverage leading-edge content marketing opportunities in order to better connect with their constituencies.
By Ambal Balakrishnan, ClickDocuments
The Content Revolution is here. Publishing and distribution have been democratized. Content - whether produced by enterprises or individuals - is being published and distributed in dozens of forms for multiple platforms. The unforeseen growth of channels, forums and new media outlets has caused content distribution to become highly fragmented.
For software companies, the rules of marketing have changed, once again. Yes, the new content tools and vehicles are very cool. However, marketers shouldn’t be too quick to jump on the latest new media bandwagon. Developing a successful content marketing strategy involves going back to marketings basics and mapping the new tools and content types appropriately.
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A Closer Look at Open “PaaS”
Chris Keene of WaveMaker Software makes the case for why open source will play an important role in the way enterprises adopt cloud computing tools. Read more about open Platform as a Service (PaaS) in this post to the SandHill.com Blog on cloud computing.
The Case for On-Demand BI Solutions - Part 2
Evangelos Simoudis of Trident Capital wraps up his analysis of the need for SaaS BI solutions with a look at the unique value such applications could provide. Read more in this post to the SandHill.com Blog on SaaS.
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DON'T MISS: How Cloud Computing Challenges CIO Roles
The shift to cloud computing is gaining momentum. CIOs who can sustain their companies infrastructure while nurturing innovation can gain a competitive advantage. Read this expert analysis in this roundtable from The McKinsey Quarterly.
News Update: Cloud Ups and Downs
Outages cause concern as vendors cheerlead the model; plus, SOX gets its day in court, OpenTable IPOs and Tucci's next big things. Read these stories and more software news of the week in the latest SandHill.com Software News Summary.
Poll: Importance of Content Marketing?
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More at SandHill.com:
SAP braces for change.
Read the most important enterprise software industry news of the week >>
Mark Logic secures $12.5 million in additional funding.
Monitor the latest software venture capital deals >>
VMware to buy $20 million stake in Terremark.
Size up last week’s software M&A deals >>
Patrick Brandt was named CEO of Telligent Systems.
See who’s made it to the top in our list of recent software executive appointments.
Send us your feedback on this newsletter and the SandHill.com site.
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— Michael P. Hart
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