TAG: value proposition

Glenn Gow - Crimson Consulting Group

I recently met with Paul, VP of Solutions Marketing for a technology company. He told me they weren't landing deals they had thought would be sure bets. I asked him a few probing questions and, as he told me the story, I quickly recognized the trap they had fallen into.

Michael J. Skok, General Partner - North Bridge Venture Partners

The 2011 Future of Open Source Survey revealed insights into the future of open source software. Findings include its impact as a driver in SaaS, Cloud and Big Data solutions. Analysis of the data also reveals a new set of value propositions as well as a warning of a potential trap.

Lars Bjork, CEO - QlikTech

For years, IDC has ranked QlikTech the world's fastest-growing BI software vendor, and the company has won many awards for its product, QlikView, and its innovation and disruptive technology. Even more interesting than its fast market traction is the fact that it brands itself as "a new kind of software company" and consistently wins awards for being a great place to work. Sandhill.com spoke with QlikTech CEO, Lars Bjork, about the company's origins and growth journey. In this article he shares the decisions and mindset that led to success and the lessons learned along the way.

Kathleen Goolsby, Editor - SandHill.com

A survey conducted by Neochange and CIO Insight of 204 individuals in IT organizations reveals a startling view of the current state of software adoption success with enterprise end users. Sand Hill spoke with Chris Dowse, Co-Founder and Chief Adoption Architect of Neochange, about the survey findings around specific factors that either enable or undermine enterprise software success

Michael Cannon, Founder - Silver Bullet Group

Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don't perform well. And because they don't perform, they reduce the effectiveness of all your sales and marketing investments, sapping your company's strength and competitiveness.