TAG: user experience

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Five Ways Customers Can Help You Build a Better Whole Product Offering

Customers represent a treasure trove of information and insights not just for tactical decisions, but for making executive-level policy decisions. CMOs need to embrace customers as a powerful force to align the entire organization.

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CIO Perspectives: Q&A with The Washington Post’s Yuvi Kochar

Yuvi Kochar at The Washington Post shares insights on pitfalls to avoid in leveraging social media technologies and his advice to companies on how they can improve end-user adoption of collaboration platforms.

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