TAG: upsell

Paul Ressler, Principal - Cirrostratus Group

A recent Cirrostratus Group survey on SaaS found only 36% of respondents were happy with the growth of each account. Here is a three-step methodical approach to diagnose why a company isn't getting better results.

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.

Mike Smerklo, CEO - ServiceSource

CFOs often assume that service revenue is like the weather: there's not much they can do to influence it. But seemingly high renewal rates can mask serious problems - not to mention opportunities to increase service revenue performance. Here are eight questions CFOs should ask to increase renewal rates.

Paul Giurata, Managing Partner - Catalyst Resources

Migrating an application to SaaS (Software as a Service) means rethinking and redesigning the software in several fundamental ways. But in our experience, having designed over 60 SaaS applications, one of the most significant changes is in the management of the customer life cycle.

Treb Ryan, CEO - OpSource

Cloud computing technology enables software companies to provide a frictionless sales experience for their customers. This smooth selling process can provide vendors with greater opportunities for growth while increasing customer satisfaction at the same time.