TAG: transparency

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The future of marketing automation software

How can marketing technology keep pace with increasing customer expectations and empower brands to respond to changing trends? And how does marketing automation help?

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Here’s What Your Data Breach Incident Response Should Look Like

Knowing beforehand what to expect and steps to take will go a long way to mitigate a data breach crisis as it unfolds. Here are recent mistakes companies made and steps for an effective incident response plan.

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Review Strategies and the Customer Experience

What should software companies consider before joining any review site? How can you take a role in guiding what customers say? And what can you do about a poor review?

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