TAG: telecommunications

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Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Ask the Experts: Long-Term Tech Thinking

Is long-term thinking dead in the quickly evolving tech world? If not, in what way is the perspective, time range or strategy of “long-term” changing?

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