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Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Overcoming the Digital Business Disconnect

C-level executives often can’t agree on who is responsible for what when it come to a digital business transformation. This article discusses strategies and avoiding roadblocks during the process.

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Three Business Requirements for the Connected Age

Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.

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3 Steps to Improve Startup Sales and Marketing Effectiveness

Want to close more deals? A key component of sales and marketing success is accurate customer contact data. This structured approach provides key insights that all stakeholders will find valuable.

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