TAG: Silicon Strategies Marketing

Kathleen Goolsby, Editor - SandHill.com

Industry observers and experts share their opinions on what software companies' game-changing moves from 2011 that will have the most impact in 2012.

Kathleen Goolsby, Editor - SandHill.com

SandHill’s sponsors and some of our frequent content contributors predict where we’ll see the biggest competitive battles in the software ecosystem in 2012 as well as how U.S. 2012 elections will impact the software world.

Guy Smith, Chief Consultant - Silicon Strategies Marketing

Social networking is a driving force in consumer marketing. Companies as diverse as Apple, Proctor and Gamble, and General Motors (gizmos, suds and duds) are active users of social media to create brands, promote products, and otherwise find cost effective means for memes. Collectively consumer product companies are effective in targeting buyers, generating sharable content, and getting unpaid workers (you) to spread the word B2B companies are borderline imbecilic on the process. With the exception of the single-decision-maker for a consumer product vs. group decision making for enterprises, the mechanics for social media promotions are roughly the same.

Guy Smith, Chief Consultant - Silicon Strategies Marketing

Recently we performed a pro-bono experiment in association with a book launch. Even though the author had a platform and a publicist who wrangled radio talking time, we deployed a little advertising using both Google and Facebook. The results show why social media makes a difference, and how to move from static to dynamic in social environments.

Guy Smith, Chief Consultant - Silicon Strategies Marketing

I saw a grandmother reading her Kindle this morning. A seismic shift is occurring in the publishing industry, and before all is done a great deal of corporate blood will be shed. Nimble organizations will survive and perhaps thrive. Old institutions will die. The very nature of content is forever changed, and as always, marketing people are both over and under reacting.