TAG: sales strategies

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The Whys and Hows of Social Selling

Social networking sites are changing the game for sales for various reasons. Here are three main ways a salesperson should prepare for social selling.

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Taking Events Mobile

Mobile apps can be customized to fit unique customer needs. Here’s how one sales team was able to interact with event attendees and presenters in real time with a customized app and the three benefits they received.

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How ISVs Can Cross the Chasm to the Cloud

Transforming a traditional software business into a SaaS model requires a “change of DNA.” Here’s the success story of Callidus Software, now CallidusCloud.

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OPEXEngine Benchmarks: Interpreting SaaS Cost of Customer Acquisition

COCA is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. But COCA is important relative to other metrics. Here’s what the benchmarking reveals.

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