TAG: sales strategies

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The Age of Distraction and Rise of Predictive Analytics

Here’s why your company should invest in predictive analytics and cognitive computing areas to take advantage of machine-learning approaches.

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Follow the Technology Trail of the Best in Class

How are companies addressing and capitalizing on a shift within B2B selling caused by customers’ ability to educate themselves about products and services online?

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3 Steps to Improve Startup Sales and Marketing Effectiveness

Want to close more deals? A key component of sales and marketing success is accurate customer contact data. This structured approach provides key insights that all stakeholders will find valuable.

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How to Lead and Scale Your Customer Success Program

The emphasis on the customer success journey is gaining momentum but is still in the early stages. Consequently, software companies sometimes launch programs and initiatives without knowing keys to success.

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