TAG: sales strategies

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Revenue Pitfalls for Software Startups

The biggest mistake entrepreneurs usually make is getting so carried away by their idea that they forget they need to build a profitable business from it.

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5 Steps to Defeat Software and Services Revenue Killers

These steps will help software and services firms better understand and reduce their customer attrition.

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Redefining Cloud Customer Experience and Driving Recurring Revenue

These four imperatives will help software customer executives develop and operate a new Maintenance, Customer Support and Retention model.

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Status of Guerrilla Warfare Marketing in 2014

New, cool guerrilla warfare marketing tools have changed the order of battle, enabling newer companies to to compete against established companies.

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