TAG: sales strategies

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Don't Just Curate Content, Harvest it

Content curation offers great potential to address many content challenges marketers face. Here’s how to get more out of your content and content investments.

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Why High-Technology Salespeople Lose Deals

It’s not always sales prowess or superior products that lead to a sale. Interviews of 1,000 decision makers reveals what separates winners from losers in tech sales.

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Market Strategies Diverging for E-Commerce Retailers

Several distinct e-tailing business models are jostling for the attention of shoppers and investors. Here is a brief description of the primary e-commerce business models and their market implications.

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Adobe Brings Home the Recurring Revenue Bacon

Adobe’s decision to break tradition and switch from its traditional perpetual license to a subscription model for its popular software has paid off. Here’s why.

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