TAG: sales strategies

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Are You Ready for the New Revenue Recognition Standards?

This article discusses how you should prepare your software company and finance team for the new revenue recognition standards, including five distinct areas of focus.

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Don't Just Curate Content, Harvest it

Content curation offers great potential to address many content challenges marketers face. Here’s how to get more out of your content and content investments.

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Why High-Technology Salespeople Lose Deals

It’s not always sales prowess or superior products that lead to a sale. Interviews of 1,000 decision makers reveals what separates winners from losers in tech sales.

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