TAG: sales strategies

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The Age of Distraction and Rise of Predictive Analytics

Here’s why your company should invest in predictive analytics and cognitive computing areas to take advantage of machine-learning approaches.

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Follow the Technology Trail of the Best in Class

How are companies addressing and capitalizing on a shift within B2B selling caused by customers’ ability to educate themselves about products and services online?

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3 Steps to Improve Startup Sales and Marketing Effectiveness

Want to close more deals? A key component of sales and marketing success is accurate customer contact data. This structured approach provides key insights that all stakeholders will find valuable.

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