TAG: sales cycle

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The Age of Distraction and Rise of Predictive Analytics

Here’s why your company should invest in predictive analytics and cognitive computing areas to take advantage of machine-learning approaches.

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Ask the Experts: ROI vs ROE

Experts discuss whether the goal of ROI is diminishing in importance due to focus on return on user experience (ROE).

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Why High-Technology Salespeople Lose Deals

It’s not always sales prowess or superior products that lead to a sale. Interviews of 1,000 decision makers reveals what separates winners from losers in tech sales.

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