TAG: Sales 2.0

Darren Cunningham, Vice President, Marketing - Informatica Cloud

Have you heard of “Sales 2.0?” These days it’s almost a movement – there’s a conference, websites, books, and many effective and efficient sales organizations as a result. I sat down with Anneke Seley, co-author of the book, “Sales 2.0,” to catch up with her on Sales 2.0’s intersection with the shift to cloud computing.

Darren Cunningham, Vice President, Marketing - Informatica Cloud

Having worked at both a start-up SaaS solution provider and enterprise software companies, I'd like to share the following eight keys to enterprise ISV success in the cloud.