Investing in Enterprise Software
The author of “Doing Capitalism in the Innovation Economy” discusses multiple challenges and opportunities for investing in enterprise software and how the SaaS model impacts investment economics.
The author of “Doing Capitalism in the Innovation Economy” discusses multiple challenges and opportunities for investing in enterprise software and how the SaaS model impacts investment economics.
We're in a period of exciting growth, according to the findings in Sand Hill Group's Software CEO/CFO 2011 survey. The surveyed executives predict the pace of growth in 2011 will be dramatically better than that of the past year. The survey findings detailed in the report (Software CEO/CFO Outlook 2011: The Gains and Pains of Growth) paint a portrait of software industry evolution: new technologies, models and vendors are taking hold as enterprise customers increase their demands for flexibility, innovation and anytime/any place access to software solutions. Executives participating in the survey cited three primary factors driving the growth they predict for the next 12 months.
From the perspective of a software copyright attorney, here are the 5 most important revenue recognition issues (based on my experience).
Many of the more than 100 software CEOs, COOs and CFOs surveyed by Sand Hill Group for the new "Software CEO Outlook 2010: New Decade, New Realities" study are planning for significant growth in 2010. But some software vendors face challenges from customer organizations' increasing adoption of cloud computing and their preference for moving away from the traditional software licensing model. In addition, the profile of the software purchase decision-maker in customer organizations is changing. Even the metrics that software firms use to track their business are evolving rapidly.
Here are Bessemer Venture Partners' top 10 laws which will drive software success in the cloud: