TAG: revenue performance management

Phil Fernandez

In my experience, if there is one thing that CEOs and other top corporate officers think about when they wake up in the morning, it's probably, "How do we improve our sales efficiency and productivity?" Nothing is more urgent for senior management, because nothing has more of a direct impact on driving top-line revenue growth. CEOs have already cut about as far as they can to shore up the bottom-line, so top-line growth is the new mantra of the C-suite.