Marketing Strategy Transformation: A Critical Step to Multi-channel Marketing and Right Time Revenue Optimization
This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.
This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.
This paper discusses how to think about using existing data as customer intelligence, learn from it, and then incrementally improve on it over time – an evolutionary approach rather than a revolution.
Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.
Evaluating marketing on its contribution to revenue is not new. What is new is the level of complexity in which it is being evaluated to produce that revenue.
How can marketing organizations can develop multi-channel marketing campaigns at the right time to spur higher quality leads, sales ready leads, and ultimately buying opportunities?