TAG: revenue optimization

This paper discusses four important elements that need to be addressed as a foundation to create an effective marketing strategy.

This paper discusses how to think about using existing data as customer intelligence, learn from it, and then incrementally improve on it over time – an evolutionary approach rather than a revolution.

Joe Cordo, CMO - Extraprise

Many software vendors struggle with driving revenue performance and applying data growth to drive buying behavior through the customer life cycle.

For many technology-based companies, post-sales service and support is little more than an afterthought. But if approached properly, after-sales service and support can improve customer retention and loyalty.

This paper explains six steps that software vendors can take to improve their service renewals performance.