TAG: pricing

Raed Malhas, Co-Founder - MiNeeds

After you get a company up and running and you have a product or service and customers and it’s now worth something, there’s lots of great ideas floating around suddenly by everyone on what you need to do to grow the business. But you have finite resources.

Bruce La Fetra - La Fetra Consulting

Customers represent a treasure trove of information and insights not just for tactical decisions, but for making executive-level policy decisions. CMOs need to embrace customers as a powerful force to align the entire organization.

Kathleen Goolsby, Editor - SandHill.com

Vinnie Mirchandani, advisor and author on innovation and disruptive trends in technology, discusses his new book about the "technology elite" phenomenon that will turn the tech world upside down.

Christopher Lochhead, Co-founder and Partner - Play Bigger Advisors

CEOs of legendary businesses take positioning seriously. They make a choice to be different, purposely positioning their companies to create or disrupt a very big market category. Here are six tips for positioning.

Paul Ressler, Principal - Cirrostratus Group

A recent Cirrostratus Group survey on SaaS found only 36% of respondents were happy with the growth of each account. Here is a three-step methodical approach to diagnose why a company isn't getting better results.