TAG: predictive marketing

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Contextual Marketing 2.0 for Telcos is More Than Marketing

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Get Ready for the Era of Pervasive Commerce

Pervasive computing is ushering in a consumer-centric era of commerce and infinite-channel retailing. Although the potential of is limitless, there are challenges.

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