TAG: positioning

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The Best Product Rarely Wins

In this 8-minute podcast, positioning expert Bob Wright explores how the B2B tech industry has changed and how positioning for category leadership is essential to success.

How Lopsided Agility Ruins Companies

An excerpt from the new book, Nimble: Make Yourself and your Company Resilient in the Age of Constant Change, shows how Groupon’s lack of visionary agility damaged its long-term prospects.