How to Succeed at Innovation and Differentiation
Wyse Technology CEO Tarkan Maner recalls that when he took the company out of its obscurity, their goal was to "invest heavily into virtualization software to create a cloud-based application where the user - rather than a device or a system - is in the center of everything." Though innovation is an integral part of any software business, the effort can lead to business transformation and cause some kinks in the business. As Maner points out, "transforming a business is much more difficult than starting a new business and brand from scratch because there are so many different dynamics."