TAG: platform

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Advice for CEOs about evolving marketing and sales technologies

How are martech solutions evolving and what is driving the way this software is changing? What is its impact on customer data? And what should CEOs know about investing in martech solutions?

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Excel has no place in strategic business operations

Here are four examples of strategic business segments that have replaced Excel dependency with operational cloud solutions and empowered the rest of the enterprise in the process.

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Taking a closer look at SaaS ID management

This article discusses how Identification Management-as-a-Service (IDMaaS) works, the cloud’s impact on its growth and service providers.

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How to generate new revenue stream using data as a strategic asset

The ability to translate data into revenues is rapidly becoming a reflection of an organization’s ability to compete. Here’s how companies can monetize data to create a competitive advantage.

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