In today’s digital world, enterprises and customer service providers need to provide better, smarter solutions that meet customer expectations. Here are four aspects of an effective “smart” customer service solution.
Today's buyer is more empowered, skeptical and frugal than ever before, providing a great challenge to sales professionals and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics.
A software customer spends a lot of money up front on the software with no real guarantee of success, or even that they really understand how to use the software properly and how it fits into the business and infrastructure. Whether operating in the cloud or not, one thing both sides should consider is a shift in the way they deal with each other - a shift to value-based discussions.
Despite the fact that software vendors want to realize the full potential of their service revenue, many are still underachieving, leaving significant revenue, profits and earnings on the table every quarter. A sizable chasm separates those vendors that have deployed leading-edge strategies to maximize service revenues and those who are simply taking a "business as usual" — or a "business as 10 years ago"—approach to the service opportunity.