Why is the demand for cloud solutions fueling market opportunities for systems integrators and other service-oriented channel companies while threatening market power of some large software vendors?
The cloud hosting model is reaching an inflection point. The trend is unmistakable: traditional server-based hosting models are evolving into self-service-based cloud models.
Cloud computing technology enables software companies to provide a frictionless sales experience for their customers. This smooth selling process can provide vendors with greater opportunities for growth while increasing customer satisfaction at the same time.