TAG: OPEXEngine

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OPEXEngine Benchmarks: SaaS IPOers Not S&M Deviants

Sales and marketing executives at software companies planning on going public soon will be happy to know that the total amount of money in the S&M budget probably isn’t going to be questioned too much. Here’s what the benchmarking reveals.

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OPEXEngine Benchmarks: Interpreting SaaS Cost of Customer Acquisition

COCA is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. But COCA is important relative to other metrics. Here’s what the benchmarking reveals.

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