TAG: marketing

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Did Apple Just Blow a Trillion-Dollar Category?

In a battle of Goliath vs. Goliath, Amazon may have dealt a death blow to Apple’s aspirations of leading the smart home market.

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M.R. Asks 3 Questions: Jennifer Tejada, CEO, PagerDuty

Veteran CEO Tejada talks about technology marketing, leadership and what she’d tell girls who want to grow up and lead software companies.

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It’s Not You, It’s The Category

Why companies, brands and teams are winning/losing based on this single point of failure.

Mining an Untapped Vein of Enterprise Big Data

Looking for value in live event data involves an in-depth understanding of the event planning industry - and a vision of how MDA delivers new levels of actionable intelligence to host companies.