TAG: marketing tips

Anil Gupta, CEO and Principal - The Applications Marketing Group

If you are an enterprise software vendor, at least half of your marketing programs are likely not making the right connection with your prospects to convert them into customers. This article will help you identify the core issue and then suggest steps to improve the effectiveness of your marketing programs.

Tony Zingale, CEO - Jive Software

Tony Zingale, CEO of Jive Software and a thought leader in the "consumerprise era," shares his lessons learned as CEO of three highly successful tech firms - Clarify, Mercury Interactive, and Jive Software.

Debra Ellis - Wilson & Ellis Consulting

The process of creating short and long-term objectives begins innocently enough. A management team is assigned to define the best direction for the company in the coming years. Everything is going well until someone mentions SWOT analysis or some other technique created in academia.

Charles Seybold , Co-founder - LiquidPlanner

LiquidPlanner CEO / Co-Founder Charles Seybold shares his insights regarding challenges, pain points and tradeoffs that software developers and entrepreneurs face as they race to market.

Glenn Gow - Crimson Consulting Group

I recently met with Paul, VP of Solutions Marketing for a technology company. He told me they weren't landing deals they had thought would be sure bets. I asked him a few probing questions and, as he told me the story, I quickly recognized the trap they had fallen into.