TAG: marketing tips

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Know-hows on leveraging life cycle marketing

Life cycle marketing is a continuous cycle of interacting with buyers. This article discusses the various stages and provides an illustration of them and the types of content suitable for each.

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LinkedIn and Microsoft aren’t building community

Although Microsoft’s acquisition of LinkedIn might be just what they need, it’s not what your community needs. Here’s what your group needs in a platform for networking and productivity.

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How CMOs Can Benefit from an Online Customer Community

Online customer communities help chief marketing officers interact personally with customers. Here are three benefits and reasons why they are valuable tools to marketing leaders and their teams.

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