TAG: marketing tips

Guy Smith, Chief Consultant - Silicon Strategies Marketing

Software marketing guru Guy Smith shares why even startups with unique products and plenty of VC cash die.

Jeffrey M. Kaplan, Managing Director - THINKstrategies

Transforming a traditional software business into a SaaS model requires a “change of DNA.” Here’s the success story of Callidus Software, now CallidusCloud.

Jason Maynard, Senior Analyst - Wells Fargo Securities

This article discusses how the rapid development of social, mobile, analytics and cloud (SMAC) is fueling dynamic changes and a renaissance in business software.

Dennis Stolkey, Senior VP, GM, American Region - HP Enterprise Services

The senior vice president of HP Enterprise Services discusses the biggest changes HP sees for the CIO role in 2013.

Sandeep Kaujalgi, Founder, CEO - Collabor

This article discusses ways to track and impact engagement, sentiment and your company’s marketing and sales performance, while increasing value for customers.