TAG: Manasco Marketing Partners

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What Does it Take to be a Thought Leader?

It's probably clear by now that your growth potential is tied to what sets you apart. You won't succeed in this marketplace if you don't specialize and offer something that is truly distinctive. But it's not enough to provide distinctive value. You also have to communicate that value to the prospects you are trying to reach and the influencers that influence them. But, believe it or not, that's still not enough.

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Infusionsoft Offers to Double Your Sales, Propelling its Own Explosive Growth

Infusionsoft has recently been named to the Inc. 500list, reflecting its own explosive growth. Having experienced 300 percent growth in unit sales between the first half of 2008 and 2009, it now has more than 3,000 business customers and 15,000 subscribers. Infusionsoft's ambitions are truly vast. In fact, the company intends to drive subscriber numbers to one million within the next three to four years, becoming as critical to small businesses as Intuit's QuickBooks.

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BreakingPoint Systems Shakes Up the Network Testing Tools Market

What does it take to break into a market already dominated by large and established rivals? How can you cost effectively elevate your brand and win the confidence of wary customers? How do you change the game?

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The Case for a Compelling Perspective

To set your company apart in today's guidance economy, it's increasingly critical to demonstrate that you have a clear and engaging point of view on issues that matter to your prospects and customers - a compelling perspective.

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