TAG: Lincoln Murphy

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How to Lead and Scale Your Customer Success Program

The emphasis on the customer success journey is gaining momentum but is still in the early stages. Consequently, software companies sometimes launch programs and initiatives without knowing keys to success.

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SaaS Providers: Growth Requires Proactive Customer Retention

Customer retention actually starts before the sales process begins. Once you reduce churn, customers that are realizing value from your service are also more likely to spend more through up-sells and cross-sells.

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