Acquisition has been a key component of Salesforce.com's growth strategy, and they seem to have focused in two areas: platform and applications. So where is their real focus? And where will they acquire next?
As a whole, organizations are still not seeing the full benefit of marketing automation systems. B2B companies report at minimum a 10 percent loss in revenue per year due to a lack of sales and marketing alignment around the right technology. Ten percent doesn't sound like a lot, but in revenue, even a little is a lot. Is it a matter of complex technology or old-school marketing mentality?
The marketing automation market has been garnering a lot of attention recently. Some new entrants have made big announcements of venture funding, while others have decided to take a more organic approach by bootstrapping from the beginning.