TAG: launch a product

Kathleen Goolsby, Editor - SandHill.com

Startup trendslide is a mobile business intelligence company that developed an innovative application to help companies get a pulse on their business. Co-founder Jeffrey Vocell describes their path to success.

Jon B. Fisher

The problem with introducing new products is that people are often reluctant to change their old ways, even when the new product offers a clearly superior alternative.