TAG: LaFetra Consulting

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Three Tips for Building a Better Business in a Fluid Market

With the the need to adapt to – or, better yet, leverage – fluid changes in customers, competitors and the overall market, it’s easy to see why so few companies hit it big. Success depends on making complex decisions.

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Five Ways Customers Can Help You Build a Better Whole Product Offering

Customers represent a treasure trove of information and insights not just for tactical decisions, but for making executive-level policy decisions. CMOs need to embrace customers as a powerful force to align the entire organization.

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