TAG: Jake Sorofman

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Five Tips for Storytelling in Marketing

Storytelling is an art that results in subconscious engagement. But there's a science behind it that sales & marketing teams need to apply to any idea they try to convey to a potential buyer.

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Why the "P Principle" Applies to Modern IT

“Proper preparation prevents poor performance.” This is particularly true in matters of IT, where scale and complexity promise the undoing of any IT shop that doesn’t have its house in order.

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Enterprise IT's Rise from the Muck

Amazon founder and CEO Jeff Bezos has often said that 70 percent of IT cost and effort is attributed to the "muck," the heavy lifting that is so critical, but undifferentiated in delivering value. Application complexity is the next barrier to clear in order to rise from the muck.

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