Your company, like most, is probably looking for ways to increase top-line revenue growth. However, with lengthening sales cycles, smaller budgets, difficulty in gaining access to on-the-go decision makers and turbulent buying processes thanks to organizational change, identifying and closing sales opportunities has become significantly more challenging. The good news? Social media is democratizing the world of marketing intelligence. Here are five steps to help your sales organization leverage the power of social media to more effectively sell to today's "Customer 2.0."