TAG: globalization

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The INR-USD Exchange Rate: Will the Rupee Depreciate?

During the last decade, among major economies, India has achieved consistently impressive growth, second only to China. In the first half of fiscal 2010-11, the Indian economy grew at a healthy rate of 8.9%. The USD-INR exchange rate is an important indicator of investor sentiment and can significantly impact not only the fortunes of individual firms and sectors but also the government. We believe there is a significant downside risk to the USD-INR exchange rate, and this article will explore some of the risk factors behind this.

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Your Cloud Solution Won't Sell Here: How geographic differences are significant to marketing

Whether your product management / product marketing teams are in the US, Japan, Europe or elsewhere, they bring with them an understandable bias to their home market. Many companies fail to consider - or are simply stumped by - the different requirements other regions have. This oversight significantly impedes the expansion of products internationally and reduces global sales opportunities. What can companies do to incorporate geographic differences?

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Avoiding Risks in Channel Partner Relationships

Many software companies are finding that their channel partners influence a significant percentage of their business growth. The need to deploy this growth strategy is becoming increasingly important with the uptick in switching to the SaaS and cloud models enabling software firms to enter new markets (industries and geographies). However, even though the use of channel partners is increasing, some software companies are not fully reaping the benefits. Improving your company's capabilities in channel partner management depends on three steps to mitigate risks: 1) avoiding the pitfalls in channel partner relationships, 2) knowing how to turn transactional channel partners into strategic partners and 3) managing the relationships so they yield more value.

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Business Collaboration in the Cloud

This article excerpts findings from Sand Hill Group's “Leaders in the Cloud” study to explore the market drivers of cloud computing and on-demand Software-as-a-Service technologies and better understand the benefits of deploying these technologies to solve the complex challenges of a globalized markets, virtual teams, and ever-changing business climate.

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